SALES AND MARKETING
Sales and marketing due diligence for an MSP sale
The final area a buyer scrutinises is really a question about what happens next: how reliable is your sales pipeline, how much of your growth depends on you personally, and how repeatable is the process of winning and keeping customers without you in the room.
What a buyer's sales and marketing due diligence covers
Lead generation channels, including referral partners and vendor co-marketing
Pipeline visibility and forecasting
Customer acquisition cost
Brand ownership
Marketing channel performance
How much of the client relationship is really "the business" versus really "you"
Where this catches sellers out
That last point catches most owner managed businesses out. Untangling the two, and showing a buyer that revenue won't walk out the door when you do, takes deliberate, early work, not something you can demonstrate convincingly in the final weeks of a deal.
How MSP Sale Readiness helps
We check how clearly your lead generation channels, pipeline and client relationships show a buyer where growth actually comes from, and how much of it still runs through you personally, then flag what needs setting out more clearly. Getting that picture clear early is what lets a buyer value the business on its future, not just take your word for it.
Ready to get your sales and marketing due diligence in shape?
Want a quick sense of where you stand on marketing and sales? The free readiness assessment covers marketing and sales alongside the other eight areas in about three minutes.